Shangri-La Hotels and Resorts announced the launch of exciting new brand, Hotel Jen, in August this year, which will involve the rebranding of Traders Hotels. The first hotel to launch was Hotel Jen Orchardgateway in Singapore (a new property), and now two more hotels in Singapore and Hong Kong have been rebranded.
Hotel Jen Singapore
Traders Hotel Cuscaden Road in Singapore was the first Traders property to rebrand globally on 25 September 2014, and is now known as Hotel Jen Singapore. Following the recent launch of Hotel Jen Orchardgateway Singapore, this brings the number of Hotel Jen room keys in Singapore to over 1,000, catering to a new ‘Jeneration’ of independently minded business and leisure travellers.
Greg Dogan, president and CEO of Shangri-La Hotels and Resorts, said: “The rebrand of Traders Hotel Singapore to Hotel Jen Singapore is the next significant milestone in our plans to launch Hotel Jen across the region, starting in Singapore. What is so unique to this hotel is its staff, whose unparalleled local knowledge is reflective of the property’s 19 year heritage. True to the new brand, the Hotel Jen Singapore team are embracing the changing demands of today’s more independently minded travellers; who seek simple pleasures, easy efficiencies and the opportunity to indulge their sense of adventure.”
The physical renovation of Hotel Jen Singapore will start in November 2014, as part of a carefully planned three-phase approach scheduled to finish early in 2016. All Hotel Jen Singapore staff will retain their positions during the renovation process and the hotel will remain open. The renovation will focus on enhancing the guest experience at every touch point, designed with today’s evolving traveller requirements in mind. Rooms will feature modern, interchangeable, apartment-style furnishings that optimise the space – such as a bay window sofa with moveable table which can be used for work or relaxation. All rooms will be equipped with smart technology including interactive TVs with multi-device enabled streaming and in-room check-out.
Ahead of any physical updates, Hotel Jen Singapore is building on its existing heritage and the staff’s local knowledge to deliver the new brand to guests. Embracing the concept of ‘staying with a friend’, guests will notice the extra touches from a home-cooking inspired restaurant menu inviting guests to request their own version of a dish, to handwritten notes from the staff.
An informed and friendly service style will allow guests to discover the best of where they are through unique recommendations, from new boutiques to finding the best local chili crab. The Hotel Jen team will be a guest’s own personal local lifestyle guides, making them truly feel like they are staying with a friend.
Hotel Jen Singapore
546 guestrooms with a choice of seven room-types, ranging from a 25m2 Superior Room to the 75m2 Deluxe Suite
Directly connected to Tanglin Mall, strategically located in the heart of Singapore, with lots of shops, restaurants, a supermarket and food court
Within walking distance of Singapore’s famous Orchard Rd and serene Botanic Gardens
Hotel Jen Hong Kong
The former Traders Hotel Hong Kong was rebranded as Hotel Jen Hong Kong on 6 October 2014, introducing the revolutionary hospitality concept to the city. Shangri-La Hotels and Resorts’ president and CEO elaborated: “As one of Asia’s premier gateway cities, Hong Kong represents the next stage in our overall strategy to launch the Hotel Jen brand in nine key gateway cities across Asia Pacific by March 2015.”
The transformed hotel offers travellers greater flexibility to blend the boundaries between business and leisure, supported by an authentic, ‘informed and friendly’ service style that will allow guests to discover the best of Hong Kong’s unique culture without undue fuss.
The new Hotel Jen Hong Kong rebrand is also a timely reminder of the hotel’s ‘hidden secrets’, with its 283 spacious rooms and suites looking out over sweeping Victoria Harbour, city and inspiring mountain views. The rooftop pool with stunning harbour views is an urban ‘hidden gem'; and the renown Café Malacca is an authentic Malaysian and Singaporean street-style food – all freshly prepared with the freshest ingredients and aromatic spices and herbs supervised by Head Chef Sunny Tse.
Easy efficiency is supported by cutting-edge technology throughout the hotel, with fast free WiFi everywhere; fun and colourful mobile charging stations to keep your devices on the go; free shuttle services to the central business district and the hotel’s location on the doorstep of the new Sai Ying Pun MTR station, anticipated to open in 2015, will connect Hotel Jen Hong Kong directly to the Airport Express and to Hong Kong International Airport.
Hotel Jen Hong Kong
283 guestrooms with a choice of seven room-types, ranging from a 25m2 Superior Room to the 50m2 Deluxe Suite
Located in Hong Kong’s historically unique Western District
30 minutes from Hong Kong International Airport, 10 minutes from Hong Kong’s Airport Express and 5 minutes from the Macau Ferry Terminal
In the next phase of the Hotel Jen roll-out, Traders hotels in Brisbane, Penang, Johor Bahru, Manila, Maldives, Beijing and Shenyang will be rebranded from October 2014 to March 2015, bringing an intuitive service and relaxed, friendly style to the existing collection of mid-range hotels.
Hotel Jen development projects are under consideration in key gateway cities in Asia Pacific, with plans to expand globally in the future.